![]() ![]() to help spread this message in the DMV,” said Hunter Lochmann, MSE Chief Marketing Officer. “We are proud to partner with Giant Foods and PHA on this important topic, and we are fortunate to have three terrific role models in Elena, Bradley, and T.J. The campaign in Giant Foods will feature hometown heroes Washington Wizards’ Guard Bradley Beal, Washington Mystics’ Elena Delle Donne, and Washington Capitals’ T.J. Since its launch, FNV has recruited more than 85 celebrities and athletes, including actors Kristen Bell, Jessica Alba, and Regina Hall, a native of Washington, D.C., as well as Golden State Warriors Point Guard Stephen Curry. “We have a longstanding history of leading and supporting programs and initiatives that promote healthy choices, including Guiding Stars, so the FNV campaign is a natural continuation.” “Giant is proud to launch FNV through our partnerships with PHA and MSE to help encourage children to lead healthy lifestyles built on balanced eating,” said Gordon Reid, President of Giant Food. As part of the partnership with PHA, Giant Food also collaborated with Monumental Sports & Entertainment (MSE) to include locally relevant athletes. The FNV campaign will be implemented in more than 164 stores across Washington, D.C., Maryland, and Virginia. “The power of sports and celebrity will outrank even grandma when it comes to shaping the food culture we need to ensure the next generation of children and young adults live healthier lives.” “I have a feeling that Bradley Beal has more influence than I do on even my son when it comes to eating broccoli,” said Nancy E. The FNV campaign (which stands for “fruits and veggies”), developed by Partnership for a Healthier America (PHA), was created to bring the power of marketing and celebrity endorsements to change the way children and young adults think about fruits and vegetables to inspire healthier eating as part of a broader effort to reduce obesity and the chronic conditions associated with it like diabetes and heart disease. Oshie, Bradley Beal, and Elena Delle Donne promoting fruits and vegetables launches today in Giant Food stores across Maryland, Washington, D.C., and Virginia. (January 25, 2019) – A national celebrity campaign featuring local sports icons including T.J. ![]() We work hard to ensure that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making to show everyone the progress we can make when we all work together.Local athletes including Washington Wizards’ Bradley Beal, Washington Mystics’ Elena Delle Donne, and Washington Capitals’ T.J. Our work builds on the Let’s Move! initiative by bringing together public, private and nonprofit leaders to broker meaningful commitments and develop strategies that help ensure every child has the opportunity to grow up at a healthy weight. Improving access to healthy, affordable foods.The former First Lady’s Let’s Move! initiative focused on the following five pillars: Let’s Move! was a comprehensive initiative, launched by First Lady Michelle Obama, dedicated to solving the problem of obesity within a generation, so that children born today could grow up healthier and able to pursue their dreams. PHA Got Its Start Fighting Child Obesity with Michelle Obama’s Let’s Move! Initiative ![]()
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